I want this project to be oriented on young creative people interested in fashion, music and culture in general.
1) I looked through currently popular (recently featured on the websites- both commissioned and linked independent projects) fashion videos;
Sources for this search were: social platforms, like Twitter, Instagram, Facebook
I chose the ones that I thought are relevant for my research.
But I chose it to be different from fashion films, and I've researched further on the videos I want to relate to in terms of some elements of editing.
Jason Galea
I thought connecting different aspects of modern culture and the different video trends is what may be necessary to invest in a new type of visual presentation through fashion films.
2) Focus Group Surveys:
The second step was to ask the focus groups, people related to fashion and creative industries;
Partly, some questions were given just to the potential customers, i.e. young fashion designers, and design alumnus and current students of London's Universities like CSM and RCA, and also students from Europe and Australia.
One reply was this: "I need professionals I can rely on, so not sure"
The previous three pictures and the other two below showcase the results of the surveys conducted through not only fashion professionals , but also other artistic industries representatives.
